UHPA Campaigns for Ed Case and Mufi Hannemann Now Under Way
Over the past few weeks, you may have seen UHPA’s commercials endorsing Ed Case for U.S. Senate on TV or hear them on the radio. In the coming weeks, neighbor island faculty will also hear radio commercials endorsing Mufi Hannemann for the U.S. House of Representatives.
Messages for these communications were based on input and comments from a series of focus groups facilitated by an independent market research firm. Participants for the focus group were randomly selected among those who are most likely to vote in the upcoming primary election. Both of these UHPA independent expenditures campaigns were developed and produced independent of the candidates. To view the Ed Case commercials, click on the following links: